Viiva's mission is to help others achieve their highest quality of life, and this mission includes those who don't know where their next meal is coming from. One of Viiva's most significant achievements was launching its charitable initiative in September 2019: Viiva Cares. Since the groundbreaking launch, over $1,000,000 worth of product has been donated all over the world to communities in need.

The World Children's Fund, Southern Christian Leadership Conference, Foursquare Disaster Relief Initiative, Provo Food and Care Coalition, and Corona Virus Epidemic Prevention Campaign are just some of the organizations and causes Viiva Cares has benefited.

Viiva wants to make it clear that Viiva Cares isn't a one-time donation - it's an ongoing promise.

As part of our charitable initiative, Viiva has a unique way for YOU to give back — Viiva's Extra Smile™ Toothpaste! The net profit of each Toothpaste purchase is donated to the World Children's Fund which aids children worldwide.

The Toothpaste is fluoride and peroxide-free, and it rebuilds enamel and whitens your teeth. Brush your teeth, help a child — it's a win-win situation.